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The importance of high quality photographs in the PR industry

31 July 2012
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Photographs are powerful and persuasive, and underused in Public Relations. Many editors complain that they seldom receive press releases accompanied by photos, and rarely are those press releases accompanied by print-quality, high resolution photographs that are ready to publish. Using second-rate low-resolution photographs in press releases is harmful because, in business, first impressions mean everything; […]

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