From the category archives:

Campaigns

Regent Highway Heroes – The search to find South Africa’s best truck driver

13 September 2016
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Regent Insurance’s campaign – Highway Heroes – is the biggest campaign I have worked on and, without any doubt, has been the highlight of 2016 for me. Last November, the first Regent Insurance Highway Hero award for being South Africa’s best truck driver went to Themba Vilakazi, who won R50 000. In March this year, […]

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Regent Insurance – Value Added Products Campaign

5 September 2016
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In July, I spent three days at the prestigious Pecan wood Estate at Hartebeespoort Dam, photographing a campaign for several value added products for Regent Insurance.   Regent’s Vehicle Value Protector This is what the set looked like behind the scenes: Photo credit: Michelle Ashen Abrahams and here’s the behind the scenes video:   Paint […]

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Regent Active Education – Scholar Patrol

2 September 2016
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Did you know that 1 in 3 children under the age of 15 die every day as a result of road accidents? There are approximately 13,800 deaths every year and by educating children about road safety we can reduce these fatalities through focused education. Active Education’s Scholar Patrol project is run in conjunction with Regent […]

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