Corporate Portraiture: What does your portrait say about you?

February 17, 2011 · 2 comments

in portraiture,Tutorials

corporate-portrait-loa-01 corporate-portrait-loa-02

Photographing business people and executives, is a whole different type of portraiture altogether.

In business, first impressions mean EVERYTHING, and naturally, a professionally photographed corporate portrait must send out the correct message to the target market.

The photographer must pay special attention to not only lighting and composition, but also wardrobe, make-up, grooming and body language.

Corporate portraits are the face of the company, and an impeccably photographed and styled portrait is key for success.

Below is a pull back photograph of a simple, yet sophisticated corporate portraiture set up.

corporate-portrait-pull-back

More samples of my portraiture can be found here.

{ 2 comments… read them below or add one }

Erika van Zyl February 28, 2011 at 10:10 am

I wish more professional people would have a professional approach to their corporate photographs – I get mugshots of the boss up against a wall, shot with the secretaries phone. Not good enough!

rikki hibbert February 28, 2011 at 10:13 am

Oh dear, if only they realise what they are doing to the image of the company!

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